Together with CULT we hosted the first ever Metaverse Beauty Week to explore the place of beauty brands in the Metaverse space. For five days, we hosted live events, giveaways and gamified experiences actoss three platforms: SPATIAL, DECENTRALAND and ROBLOX.

We tailored the MBW experience to fit each platform’s unique capabilities and demographics picking the best options for brands based on their asks and ambitions.

  • FLANNELS BEAUTY

  • VALDE BEAUTY

  • LUSH

  • NEUTROGENA

  • LOTTIE LONDON

  • LUSH

  • FLANNELS BEAUTY

30+

TOTAL TALKS, MASTERCLASSES AND WORKSHOPS TAKING PLACE ACROSS METAVERSE BEAUTY WEEK

141%

RATE OF WEARABLE REDEMPTIONS VS TOTAL ATTENDEES

1.9 BILLION

GLOBAL PRESS REACH

95%

ACTIVITY UPLIFTS DRIVEN BY FLANNELS MASTERCLASSES

150%

HIGHER DWELL TIME IN THE MBW BEAUTY PLAZA ON DECENTRALAND THAN THE AVERAGE DWELL TIME ON BEAUTY BRANDS' SITES

92%

AVERAGE COMPLETION RATE FOR NEUTROGENA'S GAMES

(207% HIGHER THAN THE AVG. VIEW-THROUGH RATE ON FACEBOOK VIDEO ADS)