Overview

Together with CULT we hosted the first ever Metaverse Beauty Week to explore the place of beauty brands in the Metaverse space. For five days, we hosted live events, giveaways and gamified experiences actoss three platforms: SPATIAL, DECENTRALAND and ROBLOX.

My role

Art direction

Concept design

Narrative design

Production oversight

Asset creation

Flannels Beauty

A branded beauty bar with integrated gamification features that held live events from beauty gurus
VALDE BEAUTY

A gamified scene inspired by the iconic Valde lipstick where users could pose for virtual selfies and claim a wearable outfit in Decentraland
LUSH

A giant LUSH island inspired by their bath-bomb collection where users could claim a wearable skin for their Spatial Avatar and vibe to a curated playlist
NEUTROGENA

A series of mini-games narrated by Kerry Washington’s avatar: interact with the main pillars of healthy skin to learn more about Neutrogena’s skincare range and get wearable rewards
LOTTIE LONDON

In Roblox, users could complete a treasure hunt to claim real-life rewards
LUSH

In Decentraland, we prompted users to step into LUSH bath bombs and get transported to 3 different party spaces that visualised the mood and feel of each bath bomb
FLANNELS BEAUTY

Interacting with Flannels Beauty Bar granted users wearable makeup looks for their avatars inspired by the curated summer makeup looks