As part of a global launch campaign for the generation 9 of the iconic Double Serum, we created a shoppable interactive virtual experience for 17 different markets all over the world.

My role

Researched the most suitable platform for the client (original ask). Yes, Roblox was in the running. 

Concept and presenting the ideas for a world to the client.

Art direction and narrative design

Mockup creation and prototypes

Production oversight

Narrative design and copy

QA testing

Having partnered with a boutique agency Artificial Rome, we have concepted and built an white-label virtual world that sits directly on the Clarins website and offers integrated online shopping experience.

The experience is built on Unreal Engine 5, which granted us the opportunity to combine stunning visuals with high performance and platform-agnostic approach: you can visit it both via browser and mobile.

  • GAMIFIED EXPERIENCE WITH UNLOCKABLE REWARDS

  • PERSONALISED AI-ENHANSED MESSAGES TO USERS' FUTURE SELVES

  • INTEGRATED LIVE E-COMMERSE

  • EDUTAINMENT WITH CLAIMABLE REWARDS