Extended Reality
My career started with learning how to do silly little Instagram filters, and AR will always hold a special place in my heart. I have learned a lot through the community, and now as a creative technologist I feel the responsibility to give back by uplifting talent and inviting artists from all over the world to work on projects with me.
Beauty all the way…
Beauty AR filters that challenge reality and go beyond laws of nature were and still are my favourite type of work. Making makeup with 3D objects and materials is always a great challenge for me. I believe makeup should not only be pretty - it can be scary, weird, and most importantly, it can tell a story.
Yula Energy
PepsiCo’s Yula energy drink AR campaign includes 2 unique filters tat are dedicated to Yula Energy brand energizing the Amazon rainforest with more than 2,500 trees.
The main idea of the filters was to bring Amazonian vibes to users using different 2D and 3D assets.
For this campaign we created two target tracker filters: one for a dedicated mural i Ghent, Belgium; and one for AR packaging of the drink can. Both filters include animated 2D and 3D objects.
Esho Lipcare
A social AR campaign for the launch of the brand. Combination of aesthetically pleasing and on-brand clear shader-coded bubbles in front camera mode and an edutainment content to learn about the brand in back camera mode. We recreated key ingredients of each product to add and education moment.
Collaboration with Denis Rossiev 
Sally Hansen Miracle Gel Merry & Bright
Together with CULT London we created a Christmas campaign for Sally Hansen’s Glitters collection. The campaign was focused heavily on the bubbly sparkly mood Christmas puts you in, so we decided to focus on this feeling in the AR campaign as well. With a hand tracker used to generate glitters we also solved a problem of nodding to a nail care brand without necessarily creating a nail try-on filter.