PepsiCo’s Yula energy drink AR campaign includes 2 unique filters tat are dedicated to Yula Energy brand energizing the Amazon rainforest with more than 2,500 trees.

The main idea of the filters was to bring Amazonian vibes to users using different 2D and 3D assets.
For this campaign we created two target tracker filters: one for a dedicated mural i Ghent, Belgium; and one for AR packaging of the drink can. Both filters include animated 2D and 3D objects.

With my art direction and Denis Rossiev’s outstanding shader coding skills we created an AR campaign for ESHO’s launch. The shader assets built for this campaign are truly unique and have been created solely for the project. We did not use a single 3D model, all the shapes you see are just code.

The main concept was about educating the user about the ingredients used in the products and letting them know how to use it. Each of the four product effects have two modes: selfie and target tracker. You can scan the box and see short info about the product.