This effect was created for UAnimal’s campaign against dolphinariums and sea worlds which are very common in Ukraine. 

It has two modes: one is a beautiful sea scenery with dolphins riding the waves, and the second one is a dark reminder of how a lot of the dolphins and sea habitants still live in captivity and are being exlpoited for  amusement. The most remarkable feature of this Istagram effect is that it has no mode change trigger, so it is not controlled by the user. The scene canges 6 seconds after they press record button. 

The idea of the user not being able to control the mode switch is a subtle reminder of that we can’t turn away from the reality. 


London, United Kingdom, 2021