This filter was created for the first Ukrainian Instagram march for animal rights which was the onlyoption due to the global pandemic.

The core element is a 3D mask that channels UAnimal’s logo. The added text amplifies four messages of the organization.

The main challenge was to adress a painful issue during a serious world crysis in a way that would engage as many people is possible. We implicated pleasantly looking content instead of something scary to make the message a lifestyle.